Danville Launches ‘Not My Kid’ E-Bike Safety Campaign For Families

Campaign includes information and tools in one location, in response to resident concerns.

From the Town of Danville:

DANVILLE, Calif. (August 8, 2025): The Town of Danville has launched “Not My Kid,” a comprehensive e-bike safety campaign aimed at helping families understand the rules, risks, and responsibilities of youth e-bike use. With e-bikes capable of reaching speeds up to 28 miles per hour, this initiative is designed to give parents the knowledge and tools to ensure their children are riding safely, legally, and responsibly.

The campaign was developed in response to growing concerns about unsafe youth e-bike operation in the community. Following a July 8 Town Council study session, staff advanced a coordinated action plan focusing on education, outreach, enforcement, and potential policy modifications. This plan includes increased direct engagement in schools, mobile safety events in community spaces, and continued evaluation of local ordinances to ensure they support safe e-bike use.

At the heart of the campaign is the “Not My Kid” website — a place for families to learn more about e-bikes, ask questions, and make the best decisions for their kids. The page features links to online safety training from the California Highway Patrol (CHP) and the California Air Resources Board (CARB), as well as all pertinent state laws, giving families access to professional, state-level guidance. The Town has also produced a video series featuring Mayor Renee Morgan in conversation with Town staff about essential aspects of e-bike safety, from understanding the laws to avoiding risky behaviors.

“E-bikes can be a great way for both adults and children to get around, but safety and responsibility must come first,” said Mayor Morgan. “Through our Town Talks video series and the ‘Not My Kid’ campaign, we are working together as a community to educate, protect, and ensure that every ride is a safe ride.”

Families can also take an interactive quiz to determine whether their child’s e-bike is age-appropriate and permitted in specific riding locations. If community members have a specific question, they can also use the site to get direct answers from the Town, and see questions others have asked.

The campaign also extends into the community through hands-on events and community engagement. The Town is working with the San Ramon Valley Unified School District to share information and resources, and the Danville Police Department will also host e-bike safety act pop-up events in parks, near schools, and Downtown. These free events will be a drop-in opportunity for families to get instant assessments of whether their child’s e-bike is legal and safe to ride.

Enforcement of existing state and local laws remains a key component of the plan, with Danville Police Officers continuing to issue warnings, citations, and impoundments for violations such as reckless riding, underage operation, illegal modifications, and riding on sidewalks in business districts. At the same time, the Town’s Bicycle Advisory Commission and Parks & Recreation Advisory Commission are reviewing existing ordinances to determine if updates are needed to further strengthen safety.

As most e-bike regulation is determined by the California Vehicle Code, the Town is also collaborating with regional and state partners to advocate for consistent, statewide standards for youth e-bike safety. These partnerships aim to protect public safety while preserving access to affordable, age-appropriate micromobility options.

For more information, visit the “Not My Kid” campaign page.