Date(s) – 08/12/2017
9:00 am – 6:00 pm
Craneway Pavilion, Richmond
A sea of red and white polka-dot bandanas will flood the Craneway Pavilion and Lucretia Edwards Park in Richmond, Calif., on Saturday, Aug. 12, when thousands dressed as the iconic Rosie the Riveter will gather to celebrate the spirit of the women who rallied to support the home front effort during World War II.
“We’re rallying to show how women made a difference during one of the greatest challenges in our nation’s history,” said Marsha Mather-Thrift, executive director of Rosie the Riveter Trust. “We want to remind the world that women across the nation and here in Richmond took on work that had been mostly the exclusive realm for men until women were needed to support the war effort. Then, women rallied and rose to the occasion and that’s what we want them to do with us again on Aug. 12.”
The Rosie Rally will be held at the former Ford Assembly Plant, which produced some 50,000 tanks and jeeps during a 3 ½ year period during World War II, and adjacent to the site of four Kaiser shipyards that produced 747 ships.
The Home Front Festival, from 11:30 a.m. to 4:00 p.m., will feature the Potomac, Franklin D. Roosevelt’s famous yacht, docked adjacent to the festival site; an air craft cockpit display from the USS Hornet; the East Bay Regional Parks’ Mobile Ranger Unit and ranger programs; multiple fun, hands-on activities for children; an historical display from Angel Island; and information on Victory Gardens from the UC Master Gardeners’ program, as well as other exhibitors. Also on hand will be a 1940s bus from the Pacific Bus Museum along with military vehicles from the American Armory Museum, including a replica of General Patton’s Command Car. Food trucks will offer a variety of ethnic cuisines along with vendors selling Rosie-the-Riveter-themed items and other parks and 1940s-era products. Entertainment at the festival, coordinated by East Bay Center for the Performing Arts, will include a variety of musical styles from 1940s Big Band to solos, steel drums, and African dancers, as well as dance, spoken word and more.
This is the third straight year the Trust and Park have hosted a rally to secure the Guinness World Record for “The Largest Gathering of People Dressed as a Rosie the Riveter.” This year’s Rosie Rally aims to shatter the current record of 2,229 Rosie look-alikes, claimed at the Rosie Rally in Richmond last August. The record will be challenged in October by the Willow Run plant in Ypsilanti, Mich. This rivalry to claim the record has been ongoing since the Willow Run group established the record in 2015.
Rally participants are to arrive between 10 and 10:30 a.m. at the Craneway Pavilion in the historic Ford Assembly Building on Harbour Way South to enjoy a meet-and-greet with real “Rosies” who worked on the WWII Home Front, plus live 1940s-themed music from The Swinging Blue Stars, and inspirational songs from Emma’s Revolution. After posing for the group photograph and official record count, attendees can parade down the Bay Trail to a lively festival at nearby Lucretia Edwards Park and enjoy live entertainment.
In addition, the SS Red Oak Victory Ship, which was built in the Richmond shipyards, will be hosting an additional festival site this year, offering ship tours, hot dogs, World War II military and civilian re-enactors and exhibits, 1940s music, the local Sea Scouts and their boats, and more. Free shuttles will run between the Craneway Pavilion and the SS Red Oak, located at historic Shipyard #3 on Canal Blvd., between noon and 4 p.m. All events are free, with the exception of the tours on board the SS Red Oak.
Those dressed as Rosie for the Rosie Rally will also benefit from a host of special discounts throughout Richmond on the day of the event, including admission to the Columbia Sportswear Employee Store at Mountain Hardwear where a portion of sales from the day will be donated to the Rosie the Riveter Trust. A variety of restaurants, shops, breweries, a winery, coffee shops and other local businesses in nearby Point Richmond and beyond will also be offering free or discounted items or services to rally participants. The list will be updated and posted at the event, as well as available through the City of Richmond’s app. Help with downloading the app will be available at the festival.
The events are co-sponsored by Rosie the Riveter Trust and the Rosie the Riveter/WWII Home Front National Historical Park, along with the City of Richmond, Richmond Convention and Visitors Bureau and other partners. Carpooling, biking and busing are encouraged, as parking will be limited. Secure valet bike parking will be offered, and transit to and from Richmond BART will be operating.
Participants are encouraged to RSVP by visiting www.rosietheriveter.org/rosierally2017. Anyone who is dressed like Rosie the Riveter according to the guidelines below will be counted, and participants of all ages, genders, and abilities are encouraged to attend. Note: pets are not eligible for the official count.
Participants should assemble their costumes early by picking up a “Rosie Rally Pack” (special polka dot bandana and red socks) in the Rosie the Riveter Visitor Center Gift Shop for $8.00. A limited number “Rosie Rally Packs” will be available at the rally for $10.00. Participants should purchase in advance, as supplies on August 12th may run out.
To assist us in breaking this record, Rosies must be dressed according to the following guidelines:
1. Red bandana with white polka-dots, worn in the traditional style.
2. Dark collared shirt with dark blue pants, OR dark blue coveralls. (Note: overalls cannot be counted.)
3. Red socks
4. Closed-toed black or brown shoes or boots.
Rosie the Riveter Trust is the official nonprofit partner building support to expand public education programs and preserve historic resources for the Rosie the Riveter/WWII Home Front National Historical Park, the flagship national park for telling stories about home front efforts across the United States.
For more information, visit: www.rosietheriveter.org/rosierally2017.
Rosie Rally 10 a.m.
1414 Harbour Way South
Home Front Festival 11:30 a.m. – 4 p.m.
Lucretia Edwards Park
End of Marina Way South
SS Red Oak Victory Ship
10 a.m. – 4 p.m.
1337 Canal Blvd.
Visitor Education Center and Rally Pack Purchases in the Gift Store
1414 Harbour Way South
The Oil House at Ford Point
Visitor Center telephone: 510-232-5050
Open 10 a.m. – 5 p.m. daily